It’s a wintry Wednesday evening tonight at the Barn where the Minnesota Gophers are playing against the Wisconsin Badgers. With eight minutes left, Wisconsin is leading by three. It’s a close game, and the energy is electric. Watching it from the comfort of my living room, I am struck by the crowd. Williams Arena is overflowing with raving Gopher fans.
What if you could create raving fans like these for your brand…