7900 International Drive Suite 300 Minneapolis, MN 55425

Positive on Purpose

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There’s no way around it. Positivity is a choice. Amidst our biggest challenges, both professional and personal, our ability to choose positivity is a game changer. We believe it’s so important, we’ve included it in our six core values. Many times, our positivity (or negativity) dictates our results. It opens and closes doors, and it unleashes the potential in ourselves and those around us. Why is it so powerful?

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Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

Staying Top-of-Mind

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In the early days of OrangeBall, we had a conversation with a trusted mentor and advisor that we’d worked under for many years. We asked him, “What things can you tell us today that you wish you had known when you were launching your business?”

One of the things he told us stuck out more than the rest.

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Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

3 Ways to Create Raving Fans for Your Brand

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It’s a wintry Wednesday evening tonight at the Barn where the Minnesota Gophers are playing against the Wisconsin Badgers. With eight minutes left, Wisconsin is leading by three. It’s a close game, and the energy is electric. Watching it from the comfort of my living room, I am struck by the crowd. Williams Arena is overflowing with raving Gopher fans.

What if you could create raving fans like these for your brand…

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Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

E-A-T SEO – YUM!

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E-A-T SEO: Exploring three factors Google is using to rank your website E-A-T: Expertise, Authority, and Trust. These are three core factors (among many other things) that Google uses to gauge where your website shows up in their search results. Google’s primary goal is to give the people searching the best experience possible, so it only shows websites that they fully trust.

Still unsure of what this means and how it applies to you/your own SEO strategy? Continue reading and we’ll breakdown:

 

Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

A Single Word Can Be Your Greatest Marketing Superpower

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Your Brand Marketing Message Superpower – Free Tool

Consider for a moment the words that define your organization. If you were to describe your business from the inside, what words would you or your team use? If a customer, supplier, or distributor were to describe your organization from the outside, what words would they use? Exploring these words is the first exercise we walk our clients through in OrangeBall’s Brand Bounce Bootcamp.

Continue reading and get our free tool to help unlock your marketing message superpower.

 

Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

Brand Bootcamp Big Give – Benefiting Toys for Tots (and You!)

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Most businesses know their products and services inside-and-out. But, they don’t know how to clearly communicate that to their customers. Sound familiar?

Do you struggle with:

  • Simplifying your message so you can explain to your audience what you do and why they should care?
  • Differentiating yourself from the competition and standing out in a crowded marketplace?
  • Understanding how your audience thinks, their driving forces, and how to talk to them?

BRAND BOOTCAMP WILL CHANGE THE CONVERSATION AND TRANSFORM YOUR BUSINESS… FOR JUST $25 (Regular Price $495)

December 6, 9AM-4PM. Includes lunch.

When was the last time you worked ON your business, rather than IN it? Dedicate one day to making your brand stronger than ever and crafting marketing messages that truly connect.

Keep Reading to: Watch a 2-min video that sums-up the event, learn more about Brand Bootcamp, and find out how we’re helping Toys for Tots.

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Find more customers? I’d rather be fishin’: A Minnesota Approach to Marketing in 2018

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Just like that, 2018 is here and in full-swing. If you’re like most businesses, you’re looking to grow. And if you’re like most of those businesses, growing means gaining more customers. There are many marketing analogies out there. We’re in Minnesota so we’re going to use fishing to help explain how to “catch new customers.”

Fishing for Customers in 4 Steps:

  1. What category of fish? Saltwater or freshwater. Big fish or pan fish. Identify your ideal customer personas.
  2. What type of fish and what lure? Sunny, northern, swordfish, or trout. Craft a marketing message that attracts and connects with your target personas.
  3. Where to fish? What pond? What area of the lake or ocean? Market where your personas live.
  4. Go fish. What’s your technique? How are you working the lure. You have the tackle box and the spot picked out – put it to action and adjust as needed.

Ok, those are four, easy-to-understand steps. But, as you probably know, there’s a lot of info to cover in each of those steps. Fishing is an art. It takes experience, knowledge, and the right gear.

At the January 17 Small Business Advisory Board Lunch and Learn event, we’ll help you to answer the question, “Where Can I Find More Customers?” Join us to hear our panel of marketing and sales “fishing guides” present great information on how to get started and answer any questions in our Q&A session. Register here.