4701 Weston Hills Dr Eagan MN 55123

Creating Effective Social Media Marketing Strategy

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Shannon Johnson will be presenting on “Creating an effective social media marketing strategy”.

There‘s no denying that you need to be using Social Media Marketing as part of your overall marketing strategy.

In today’s world, social media is part of our daily lives with most people tuning in, turning on and connecting to one social platform or another. With billions of people using social media, you would be crazy not to be using it to build your online presence. However, there’s more to social media marketing than just creating profiles on different platforms and posting content. To get results, you need a strategy. In this lunch and learn, we will get you the keys to making your own strategy work!  We will also be doing a fundraiser for a special organization!

THE FUNDRAISER

This fundraiser event will use 100% of all proceeds made during this event to help businesses and business professionals in need through our partner organization Devoted Foundations SBC. They help businesses and people in need with the donations that are given and allow them to get the professional help they need to get their business and their career back in line and on track. They need our help! Come and do a silent bid on things like Big Screen TV’s, fine Jewelry, Spa Treatments, beauty make overs, free consulting help, and more. stay tuned for updates!

RSVP for the luncheon today!

 

October Guest Speaker Shannon Johnson

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The SBAB is excited to announce that Shannon Johnson is our Guest speaker for our October 17th Lunch and Learn and Fundraiser event.  Come and here her speak on “How to Create an Effective Social Media Marketing Strategy”.  You can RSVP to the event here!   So who is Shannon Johnson?

Shannon Johnson

“I’m an entrepreneurial-minded marketer who offers a variety of support for growing businesses.  I’m passionate about helping others market their businesses so that they can earn a comfortable income doing what they love. As a seasoned networker, I also enjoy being able to make quality introductions for you to the right people. I have an impressive network of amazing connections and talented friends. I love connecting them!” 

My background is in marketing and design from Dakota County Technical College in Rosemount, Minnesota.  I’m a serial entrepreneur. I’ve decided to freelance and help other business owners. I used to work for a well known Minnesota marketing agency, Media Relations Agency. I published a women’s business magazine before that for over six years. I founded and sold a successful women’s network, called Encourage Her Network. I’ve produced hundreds of live networking events in the Twin Cities that supported many great non profit organizations around the world. I’ve personally supported hundreds of small businesses with their marketing over the last decade. My network has grown stronger over the years. I’m working on projects tailored specifically to the needs of my clients from strategy and event planning to social media and building websites. Every project is different which keeps my work exciting! I can help you fill the gaps in your marketing strategy.

I offer strategy sessions with expert marketing advice if you want to do it yourself. My positive coaching style aids clients along in taking action on “business building” or “revenue generating” activities. We talk about making money, growing sales, innovative marketing strategies, creative business approaches, branding, and more.

“Think BIG. Dream BIGGER“

I’ve done a ton of personal development over the past decade. I strive to always be learning and growing, spiritually, mentally, physically, and financially. Staying up to date on industry trends fascinates me. I love investing in personal and professional growth but what’s even better is seeing other people in my life grow right along with me. I think success is sweeter when shared.

“LIVE A GREAT STORY.  LIFE IS IN SESSION.”

I enjoy using my God-given gifts to help businesses connect with more customers. Strengths-finder categorized me as a “maximizer”. That means that I’m driven to help people and projects succeed. Hearing businesses’ stories excites me. I’ll listen to your needs and connect you to the right resources. I look forward to getting to know more about you and your business!  Contact me to find out more!

Advisory Board For Hire

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Hire the Board

Did you know that businesses that use the help of an Advisory Board at least once a year outperformed those that do not? We see this regularly when consulting with business owners. The fact of the matter is all business owners need some support and guidance along the way the matter how good they are. that is why the Small Business Advisory Board Offers a service call Advisory Board for Hire.   So how does this work?

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5 Things to Make Your Business More Money

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OK, you’ve started your business, things are running, you’re making some money, but you aren’t quite where you want to be.  You find yourself chasing things that aren’t productive, the bottom line isn’t consistently meeting expectations, customers are having issues with your product or services, you’re struggling with what the proper product mix should be for your business, and your pipeline isn’t staying filled.

It’s time to take a serious look at what’s going on within your company and start making some changes.  A straightforward way to approach this look consists of five steps to get you started.

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WHY PEOPLE MATTER IN YOUR BUSINESS

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In business, people are your most valuable assets. Finding the right people with the right skills that are engaged and productive is key to growing a successful business.

The most recent statistics about the US workforce are telling…

  • Increasing employee engagement investments by 10% can increase profits by $2,400 per employee per year. (Source: Workplace Research Foundation)
  • Companies with engaged employees outperform those without by 202% (Source: Business 2 Community)
  • Companies that increase their number of talented managers and double the rate of engaged employees achieve, on average, 147% higher earnings per share than their competition (Source: Gallup)
  • Disengaged workers have 37% higher absenteeism, 49% more accidents, and 60% more errors and defects (Source: Queens School of Business and by Gallup)

Poor management and disengaged employees in the workplace are creating a $450 billion to $550 billion annual deficit for U.S. companies.  The cost of disengagement has been estimated to be so pervasive that it costs an organization, on the average $5,000 per employee, conservatively.

What does disengagement look like?

Disengaged People:

  • Are “Checked out” – thinking about their next break or lunch
  • Show up to kill time until the next pay check
  • Have little concern for other people’s needs including customers
  • Return less than 60% of their pay in value

What does being engaged at work look like?

Engaged People:

  • Are fully involved in, and enthusiastic about their work
  • Committed to their organization’s goals and values
  • Motivated to contribute to the success of the organization
  • Dedicated to their own personal development
  • Return 100% – 120% in their pay in value

What can be done?

Gallup suggest THREE WAYS TO ACCELERATE EMPLOYEE ENGAGEMENT

  1. Select the Right People
  2. Develop Employees’ Strengths
  3. Enhance Employees’ Wellbeing

 What one step can you or your company do to accelerate engagement in the workplace?

Invest in the development of your team members.

“Knowing how you matter on the job, in your business, or as an organization is key to being able to take purposeful action. Having the tools needed to effectively interact in various situations impacts the people you work with and the people you serve. Invest in your most valuable resource – people.”  Deb Sauder, CEO of InterACT4Impact, Inc. – www.interact4impact.com

Learn about creating Healthy Workplaces with Dynamic Teams  from workforce experts:

The Small Business Advisory Board is excited to offer an interactive workshop to provide owners, managers, and executive directors of small/midsize businesses and organizations, simple strategies to create a workplace everyone wants to show up for.

Presented By Our SBAB Business Experts:

Jessica Hamilton, HR Consultant, Jodi Milbradt, Employer Solutions, Deb Sauder, Workplace Strategist and Zaylore Stout, Employment Attorney

Wednesday, April 11, 2018, 9:00 am to 11:00 am

 

Seating is Limited!  Register Today!  

 

 

Hungry for More?

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Did you gain some great insight at our luncheon last month about creating a great work environment?? Are you wanting to hear MORE ?? Or maybe you missed the topic and wish you hadn’t. Well, the Small Business Advisory Board will be hosting an in-depth and interactive workshop on this topic in just a few short weeks!

Are Your Employees Excited to Come to Work Everyday and Knock It Out of the Park?

This interactive workshop will cover a variety of topics such as:

-Tips for hiring and developing a team that fits their roles and meets their goals.

-Key actions needed to create a workplace culture that supports employee engagement and productivity.

-How to address employee problems and complaints while protecting your business.

-What’s needed in today’s workplaces to keep great talent, saving both your bottom line and your sanity.

Presented by our SBAB experts Jessica Hamilton, Jodi Milbradt, Deb Sauder, and Zaylore Stout. More info or online registration can be found at https://smallbizab.com/events/healthy-workplaces-with-dynamic-teams/.

2017 is done – what do we do differently in 2018?

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With 2017 behind us and a new year just begun, we consider which business practices we want to continue and perhaps which need to be done differently.   As ghoulish as it may seem, part of my planning includes learning more about how many disasters happened during the past year, problem trends, and how well businesses are prepared for recovery.

In a report from FEMA, I found the number of major disasters declared over the past five years:

Year # % change from previous year
2017 135 +32%
2016 102 +29%
2015 79 -5%
2014 84 -12%
2013 95

These numbers account for such things as weather disasters, floods, terrorist attacks, and those caused by human actions.  Digging a little deeper, I wondered how many cyber/data breaches happened during 2017, or at least those deemed big enough to be reported.  Here’s the list I found:

E-Sports Entertainment Association, Xbox 360 ISO and PSP ISO, InterContinental Hotels Group, Arby’s, River City Media, Verifone, Dun & Bradstreet, Saks Fifth Avenue, UNC Health Care, America’s JobLink, FAFSA: IRS Data Retrieval Tool, Chipotle, Sabre Hospitality Solutions, Gmail, Bronx Lebanon Hospital Center, Brooks Brother, DocuSign, OneLogin, Kmart, University of Oklahoma, Washington State University,  Deep Root Analytics, Blue Cross Blue Shield/Anthem, California Association of Realtors, Verizon, Online Spambot, TalentPen and TigerSwan, Equifax, US Securities and Exchange Commission, SVR Tracking, Deloitte, Sonic, Whole Foods Market, Disqus, Hyatt Hotels, Forever 21, Maine Foster Care, Uber, Imgur, TIO Networks, eBay, Alteryx

That’s more than 40 companies – not a good trend.   It also leads to the questions, “Is my business vulnerable?” and  “What can I do about this?”

Here are some quick tips that I gleaned from a recent article from EverBridge:

Question your approach
Justification for the effort to define a recovery strategy on what is arguably a rare occurrence is a difficult task.  Rather, look at the need from a value-based perspective for being able to recover, such as:

1.      Regulatory compliance
2.      Competitive advantage
3.      Brand and reputation recognition
4.      Knowledge capture
5.      Increased robustness

Benchmark
Find out what others in your industry are doing and from there address the question, “What is right for us?”  Not all companies need sub-second recovery… Some companies really can convert their entire work force to remote workers…   Your solution needs to be tailored to your needs.

Work Out
Simply, plans are worthless if you don’t exercise them on a regular basis.  Leading standards on continuity planning refer to having regular exercises that increase in scope and complexity over time.  Of course, “How often?”  is a key question.  Two exercises a year is thought to be a good benchmark for exercises, with one being a tabletop exercise and the other a more in-depth simulation.

Some food for thought:  As you continue through your planning process, include your business recoverability and resilience as part of the discussion.  Being prepared for “what if” scenarios is critical for long-term success.

Huber Advisors is here to help with that planning.  We can advise on how to start the process yourself, as well as engaging with your organization to facilitate the creation of strategy and recovery plans.  Call us at 651-429-9991 or e-mail at information@huberadvisors.com  and we can help you Be Ready for Anything!

Do You Have A Superbowl Contender Team?

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What does it take to create a team that can take your business to the finish line and win the game?

The first step in creating a winning team is to determine the game and know what the team is playing for. Is your team playing football, baseball, or soccer? Let’s say they are playing football, what kind of football are they playing; touch, flag, or tackle football? What is the objective they are working towards? The NFC or AFC division championship, or the ultimate win, the Super Bowl?

Before you build your champion team you as the owner, coach, and cheerleader must answer the following questions:

  • What game will the team be playing?
  • Why is the team playing the game?
  • When is the best time to recruit the team?
  • Who do you want playing the game?
  • Where will you draft your best players from?
  • How will your team execute the key plays and how will you keep them happy, motivated, and persistent?

Make sure your organization is ready to get into the game and stay in the game.

Ultimately, it is the team that creates the win for which your organization plays. So where do you start?

  • Create a game plan you know works: have strong, consistent processes
  • Make sure you understand the gaps on the team
    • Who are your current players and are they a good fit for the team?
    • Who do you need on your team?
  • Have a plan for recruiting your team and use good hiring practices while you scout your talent
  • Assess your possible recruits to ensure they can fulfill the position
  • Determine if you need short-term or long-term players

Execute your game plan with top talent and you’ll see the results and reap the rewards!

You can’t expect the kind of results you want if you are not clear about your wins and losses. You must always be aware of what is working, what is not working, and what your options are.

  • Understand your organization’s strengths and gaps: financial, customer, processes, and people
  • Determine how well you really understand your current players and coaches
  • Consider the need for independent players to fill in some gaps: consultants, partners, expert advisors, investors etc.
  • Gain yardage by increasing your resources – time, capacity, and money
  • Pass your risk (Worker’s Compensation) and focus on what you do best – WIN!

Most importantly, make sure you understand the rules of the game. Rules and referees are an essential part of ensuring a game’s fairness. It’s critical to a team’s success to have a clear understanding of the rules and how a referee would apply and interpret those rules. As the coach of your business and team, here are two areas where you must have a very clear understanding of the rules:

  • Exempt vs. Nonexempt Classifications
  • Employee vs. Independent Contractor Classifications

Following the rules can prevent costly penalties and litigation as your team pushes towards attaining that Super Bowl ring!

Don’t wait to create your Super Bowl contending team. Join the SBAB team experts on February 21st. They understand the game you are playing, they know some trick plays that lead to touchdowns, and they can’t wait to cheer you on towards your biggest win yet!

SBAB Contributors: Jessica Hamilton, HR Consultant; Jodi Milbradt, Employer Solutions; Deb Sauder, Leadership Strategist; Zaylore Stout, Employment Lawyer.