100 S. Ashley Drive Suite 600 Tampa, Florida 33602

Hungry for More?

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Did you gain some great insight at our luncheon last month about creating a great work environment?? Are you wanting to hear MORE ?? Or maybe you missed the topic and wish you hadn’t. Well, the Small Business Advisory Board will be hosting an in-depth and interactive workshop on this topic in just a few short weeks!

Are Your Employees Excited to Come to Work Everyday and Knock It Out of the Park?

This interactive workshop will cover a variety of topics such as:

-Tips for hiring and developing a team that fits their roles and meets their goals.

-Key actions needed to create a workplace culture that supports employee engagement and productivity.

-How to address employee problems and complaints while protecting your business.

-What’s needed in today’s workplaces to keep great talent, saving both your bottom line and your sanity.

Presented by our SBAB experts Jessica Hamilton, Jodi Milbradt, Deb Sauder, and Zaylore Stout. More info or online registration can be found at https://smallbizab.com/events/healthy-workplaces-with-dynamic-teams/.

Do You Have A Superbowl Contender Team?

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What does it take to create a team that can take your business to the finish line and win the game?

The first step in creating a winning team is to determine the game and know what the team is playing for. Is your team playing football, baseball, or soccer? Let’s say they are playing football, what kind of football are they playing; touch, flag, or tackle football? What is the objective they are working towards? The NFC or AFC division championship, or the ultimate win, the Super Bowl?

Before you build your champion team you as the owner, coach, and cheerleader must answer the following questions:

  • What game will the team be playing?
  • Why is the team playing the game?
  • When is the best time to recruit the team?
  • Who do you want playing the game?
  • Where will you draft your best players from?
  • How will your team execute the key plays and how will you keep them happy, motivated, and persistent?

Make sure your organization is ready to get into the game and stay in the game.

Ultimately, it is the team that creates the win for which your organization plays. So where do you start?

  • Create a game plan you know works: have strong, consistent processes
  • Make sure you understand the gaps on the team
    • Who are your current players and are they a good fit for the team?
    • Who do you need on your team?
  • Have a plan for recruiting your team and use good hiring practices while you scout your talent
  • Assess your possible recruits to ensure they can fulfill the position
  • Determine if you need short-term or long-term players

Execute your game plan with top talent and you’ll see the results and reap the rewards!

You can’t expect the kind of results you want if you are not clear about your wins and losses. You must always be aware of what is working, what is not working, and what your options are.

  • Understand your organization’s strengths and gaps: financial, customer, processes, and people
  • Determine how well you really understand your current players and coaches
  • Consider the need for independent players to fill in some gaps: consultants, partners, expert advisors, investors etc.
  • Gain yardage by increasing your resources – time, capacity, and money
  • Pass your risk (Worker’s Compensation) and focus on what you do best – WIN!

Most importantly, make sure you understand the rules of the game. Rules and referees are an essential part of ensuring a game’s fairness. It’s critical to a team’s success to have a clear understanding of the rules and how a referee would apply and interpret those rules. As the coach of your business and team, here are two areas where you must have a very clear understanding of the rules:

  • Exempt vs. Nonexempt Classifications
  • Employee vs. Independent Contractor Classifications

Following the rules can prevent costly penalties and litigation as your team pushes towards attaining that Super Bowl ring!

Don’t wait to create your Super Bowl contending team. Join the SBAB team experts on February 21st. They understand the game you are playing, they know some trick plays that lead to touchdowns, and they can’t wait to cheer you on towards your biggest win yet!

SBAB Contributors: Jessica Hamilton, HR Consultant; Jodi Milbradt, Employer Solutions; Deb Sauder, Leadership Strategist; Zaylore Stout, Employment Lawyer.

Find more customers? I’d rather be fishin’: A Minnesota Approach to Marketing in 2018

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Just like that, 2018 is here and in full-swing. If you’re like most businesses, you’re looking to grow. And if you’re like most of those businesses, growing means gaining more customers. There are many marketing analogies out there. We’re in Minnesota so we’re going to use fishing to help explain how to “catch new customers.”

Fishing for Customers in 4 Steps:

  1. What category of fish? Saltwater or freshwater. Big fish or pan fish. Identify your ideal customer personas.
  2. What type of fish and what lure? Sunny, northern, swordfish, or trout. Craft a marketing message that attracts and connects with your target personas.
  3. Where to fish? What pond? What area of the lake or ocean? Market where your personas live.
  4. Go fish. What’s your technique? How are you working the lure. You have the tackle box and the spot picked out – put it to action and adjust as needed.

Ok, those are four, easy-to-understand steps. But, as you probably know, there’s a lot of info to cover in each of those steps. Fishing is an art. It takes experience, knowledge, and the right gear.

At the January 17 Small Business Advisory Board Lunch and Learn event, we’ll help you to answer the question, “Where Can I Find More Customers?” Join us to hear our panel of marketing and sales “fishing guides” present great information on how to get started and answer any questions in our Q&A session. Register here.

Are Your Employees Happy?

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Are you a business owner with employee problems such as…

 

  • Negative attitudes?
  • Drama in the workplace?
  • High turnover?
  • High Absenteeism?
  • Poor work ethic?
  • Poor job fit?
  • Lack of good candidates?

 

If any of these issues sound familiar to you, you’re not alone.  Having an engaged and productive workforce is critical to the success of your business and as you know, getting the people part right is sometimes the most difficult thing to do.   Register now and join us on December 13th to connect with other business owners navigating the same obstacles you are.  Get free, tangible and effective tips from industry experts on best practices and innovative ideas in creating a great work environment.

 

Our panel of experts will give you key actions you can take to:

 

  • Assess your current culture
  • Stay on top of important best practices to avoid legal issues
  • Increase current employee engagement
  • Attract and retain great talent

 

Why attend?  Because happy employees mean happy customers.  Create a happy, healthy, and engaged workplace in 2018 and experience the positive results in your business!

Emotional Intelligence – A Game Changer for Small & Midsize Businesses

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Emotional intelligence (EQ) is the ability to identify, use, understand, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict.  “When the concept of emotional intelligence was introduced to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70 percent of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success–IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the pack.” Travis Bradberry

What is Emotional Intelligence a measure of?

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