4701 Weston Hills Dr Eagan MN 55123

A Single Word Can Be Your Greatest Marketing Superpower

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Your Brand Marketing Message Superpower – Free Tool

Consider for a moment the words that define your organization. If you were to describe your business from the inside, what words would you or your team use? If a customer, supplier, or distributor were to describe your organization from the outside, what words would they use? Exploring these words is the first exercise we walk our clients through in OrangeBall’s Brand Bounce Bootcamp.

Continue reading and get our free tool to help unlock your marketing message superpower.

 

Do not forget to RSVP for our next lunch & Learn Event and learn how to Find and Retain the Best Talent!

Grow You Business The Right Way- Lunch and Learn

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Growing Your Business in 2019 – The 3M Triangle

Every marketing and advertising campaign or system ever devised for any business is always centered around audience, message and placement.


The 3M Triangle – Message-Market-Media is a strategy for marketing anything to anyone, anywhere.

Like oxygen, gravity and sun light; businesses need to understand and leverage this strategy for growth and continued survival.

Is your business getting your 3M Triangle correct? There are a are number of ways to render the 3M Triangle powerless, how do avoid these mistakes?
In this month’s SBAB’s Lunch and Learn our marketing professionals Larry Davis, Beau Nordby,Jess Tiffany  will present steps in defining the 3M Triangle and how to get it right for your business.

As a bonus, our sales training professional Jeff Johnston we will show you how the strategy of the 3M Triangle can be delivered and leveraged in your sales presentation

 

Do not Delay, RSVP today as this event will definitely sell out!

Will I have enough cash to stay afloat?

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Part 1: Cash flow budgets to strengthen your business

Do you have enough cash flow? Find out in your cash flow budget

A company’s cash flow budget is a mainstay of their financial reporting and can be used to predict and forecast cash flow requirements. If you’re not currently looking at this type of report, here’s why you need to prepare one and what it can tell you about the business.

Why prepare a cash flow budget

The cash flow budget is quite simply a report showing how much money is entering and exiting the business. It shows how much cash you’ll have on hand at any given period of time.

First and foremost, a cash flow budget is a plan for business owners and management to help understand their cash position and achieve their business goals.

Secondly, and just as importantly, a cash flow budget is usually required by anyone considering lending your business money. This plan helps demonstrate how your suppliers will be paid, how quickly your company can grow, and the financial viability of the business. It also shows the potential to declare dividends and increase owner equity, which may be an important aspect for business owners and shareholders.

The ultimate goal is to be cash flow positive: bringing in more cash than is going out.

 

What does a cash flow budget tell me?

A cash flow budget will estimate your future business income and expenditures, and will help you predict if and when you’ll fall short so you can take proactive measures to avoid those situations.

Once complete, the forecast will give you information on at least seven important points:

  1. What months you might run short on cash
  2. If you have enough cash flow to pay your bills at the end of every month
  3. If longer payment terms are potentially putting you in a cash flow crunch
  4. Whether or not you have the right minimum beginning balance for each month
  5. If there are seasonal fluctuations in cash flow
  6. If you can take advantage of unexpected supplier discounts
  7. If you need to raise capital

So how do you complete the ever-important cash flow budget? Read part two and learn the 7 steps to budget your cash flow.

 

7 Steps to create your cash flow budget

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We have all heard the expression “Cash is King!”  or its all about the cash flow.    However, not everyone knows how to budget or plan their cash flow.    The article “7 steps to create your own cash flow budget” could be just the help you need to understanding your particular cash flow….

 

Do not forget to RSVP to our next event that will teach you how to grow your business the right way and without spending tons of money money on marketing!

Welcome New Members!

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From time to time at the small business Advisory Board, we add new members to help us serve you and our clients better. We are proud to introduce Four new members to this group over the last 3 months period we are excited for their addition to the team and what they can do and we hope you will spend some time getting to know them!

Meet The New Members

Ryan Bodin– He is our newest wealth management professional infills avoid that we have had for a very long time in this group. He is a professional that works for Raymond James Financial and will do amazing things for this group. Find out more about him here on his profile.

Bryan Rogers– Bryan is our new business banker and we are excited about what he brings to the table with his longevity and commitment to the century 21 brand check out his profile here.

Young Bebus– We are very excited to have young on the team because she fills a void that we have needed for a long time. That being the business broker of the group. Find out more about her and what she does here on her profile.

Jeff Rohach– Jeff is also an amazing addition to the group. We have needed a CFO that we can count on in this group for a very long time and so have our clients . find out more about Jeff and what he does and the services he offers here on his profile .

 

Don’t forget to RSVP to our next lunch and learn in January and learn how to grow your business the right way without spending tons of money to do it!

 

Brand Bootcamp Big Give – Benefiting Toys for Tots (and You!)

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Most businesses know their products and services inside-and-out. But, they don’t know how to clearly communicate that to their customers. Sound familiar?

Do you struggle with:

  • Simplifying your message so you can explain to your audience what you do and why they should care?
  • Differentiating yourself from the competition and standing out in a crowded marketplace?
  • Understanding how your audience thinks, their driving forces, and how to talk to them?

BRAND BOOTCAMP WILL CHANGE THE CONVERSATION AND TRANSFORM YOUR BUSINESS… FOR JUST $25 (Regular Price $495)

December 6, 9AM-4PM. Includes lunch.

When was the last time you worked ON your business, rather than IN it? Dedicate one day to making your brand stronger than ever and crafting marketing messages that truly connect.

Keep Reading to: Watch a 2-min video that sums-up the event, learn more about Brand Bootcamp, and find out how we’re helping Toys for Tots.

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Lunch & Learn- Reduce Your Tax Liability

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What if there was a way to reduce your tax liability by 25% or more….on money that the IRS has already given you a deduction on?

Small Business owners today are frequently the favorite target of politicians looking for more revenue, often making taxes one of your biggest expenses.  In Jeffrey’s presentation you will hear about a closely guarded secret of affluent business owners that your Financial Advisor, CPA or Tax Attorney have never shared with you, and may even be unaware of.   Small Business owners won’t want to miss the next lunch and learn event with Jeffrey Thompson, who will be sharing this little known method that can unlock significant tax savings on existing qualified plan savings.

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November Guest Speaker Jeffrey Thompson

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Jeffrey’s history in the financial services industry started in January of 1998, as a field sales trainer and sales manager for insurance giant AIG. He later joined Allianz Life as a wholesaler of annuities, life insurance and long term care insurance working with agents nationwide. In 2007 he branched off into the life settlement industry closing nearly $350 million in life settlement cases in just 18 months. Concurrently Jeffrey started his own agency in 2002 as an independent agent and continues to do personal production.  Jeffrey is a highly sought after sales trainer, coach and marketing consultant to life insurance agents and advisors nationwide, working with many of the industry’s top agents and advisors.  He is known by many in the industry as “The Leveraged Marketing Guy” and is the developer of the popular Quantum Marketing System™ used by hundreds of agents and advisors nationwide.  He was recognized by leading life insurance and annuity distributor ECA Marketing for his innovative, creative thinking and contributions as recipient of the 2015 Visionary Award.

Jeffrey will be speaking on a unique tax discounting approach to help business owners reduce their tax liability by 25% or more on already tax deferred savings, known as The Distribution Solution.

  • The little known strategy is designed to convert a taxable qualified account into a tax free income on a tax advantaged basis.
  • Reduces exposure to stock market volatility
  • Eliminates Required Minimum Distributions (RMD’s)
  • Insulates savings from future changes to tax rates

ECA Marketing, Inc.  www.ecamarketing.com

Office Hours: M-Th 8AM CST to 5PM CST,  Friday 8AM CST – 4PM CST

7800 Equitable Drive | Suite 200 | Eden Prairie, MN 55344
P: 800.356.4189 x2216| D: 952.224.0256 | F:952.229.8606

 

 

Silent Auction Items

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Our next event will be a combination of our “normal” Lunch & Learn Headlined By Shannon Johnson and a fundraiser for the not-for-profit, Devoted Foundations that helps those in need for free. Come and learn, eat an amazing lunch, and do a silent auction for all donated items for a good cause! More details to come and you can find out more about Devoted Foundations by visiting www.DevotedFoundations.org.

Silent Auction Items:

We are blessed to have so many businesses offer silent auction items here is a list of just some that will be offered up at the auction!

MN Vikings signed memorabilia- Valued atpriceless

Free spa treatment Valued at around $400

Free Beauty make over-Valued at over $300

Big Screen TV– Valued at over $800- Donated by PawnWorks

Luxury Jewelry – Valued over $1,000- Donated by PawnWorks

Onsite Business Health Check– Valued between $3,000 & $10,000 By Devoted Enterprises

Online marketing & lead generation membership- Valued at over $7,300

Brand Bounce Bootcamp Workshop- Valued at $300- By Orange Ball Creative

Three-hour sales training mini boot camp for up to 10 staff members by Sandler Training-  $1500 value

2-hour onsite manager/supervisor sexual harassment prevention training seminar (max. attendance 25)(Value $995) Donated by Zaylore Stout & Associates

(2) Gift certificates for free starter package for martial arts training and self defense- donated by Z ultimate self defense studios– value of $400 each

**items will be updated as they are added*

You can reserve your seat and RSVP to the luncheon here!