E-A-T SEO: Exploring three factors Google is using to rank your website E-A-T: Expertise, Authority, and Trust. These are three core factors (among many other things) that Google uses to gauge where your website shows up in their search results. Google’s primary goal is to give the people searching the best experience possible, so it only shows websites that they fully trust.
Still unsure of what this means and how it applies to you/your own SEO strategy? Continue reading and we’ll breakdown: