Just like that, 2018 is here and in full-swing. If you’re like most businesses, you’re looking to grow. And if you’re like most of those businesses, growing means gaining more customers. There are many marketing analogies out there. We’re in Minnesota so we’re going to use fishing to help explain how to “catch new customers.”
Fishing for Customers in 4 Steps:
- What category of fish? Saltwater or freshwater. Big fish or pan fish. Identify your ideal customer personas.
- What type of fish and what lure? Sunny, northern, swordfish, or trout. Craft a marketing message that attracts and connects with your target personas.
- Where to fish? What pond? What area of the lake or ocean? Market where your personas live.
- Go fish. What’s your technique? How are you working the lure. You have the tackle box and the spot picked out – put it to action and adjust as needed.
Ok, those are four, easy-to-understand steps. But, as you probably know, there’s a lot of info to cover in each of those steps. Fishing is an art. It takes experience, knowledge, and the right gear.
At the January 17 Small Business Advisory Board Lunch and Learn event, we’ll help you to answer the question, “Where Can I Find More Customers?” Join us to hear our panel of marketing and sales “fishing guides” present great information on how to get started and answer any questions in our Q&A session. Register here.